Creative Performance Desk

Spend from the ad platforms, leads and lead status from HubSpot, joined on the UTM keys in Funnel. Roll up from ad to ad group to campaign, and hover any ad to see the creative.

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SourceFunnel · Foodics

— Hover a row for the creative · click to pin it below · rows with are video

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Read these before you act on a number

Google spend here is incomplete. The Funnel data source is configured as an ad-level pull, and Performance Max has no ads in the API — only asset groups — so no PMax spend appears anywhere in this page. August holds eight Search campaigns and one YouTube campaign, nothing else. Treat Google totals as Search-only until the source is switched to a campaign-level breakdown.
Google never reaches ad level either. Responsive Search Ads carry no ad name, so $35,902 of Google spend sits under (no ad name) on the Ad view. Google is sound at campaign and ad group level.
Google ad-group attribution is broken. HubSpot sends brand-rms where Google Ads is named Brand - RMS. Those ad groups show spend with zero leads until the naming is reconciled.
One creative, many platforms. The same ad name runs on Meta, TikTok and Snapchat, so an ad row sums all three. Filter by platform to split it.
Creative previews are Meta-only. The TikTok sources use the Basic Ad breakdown and Snapchat returns no media URL, so those ads show no artwork yet.
Video ads carry a play badge. The still is Meta's poster frame; the row opens the actual video on Facebook. Meta serves no direct video file through the API, so the reel permalink is the source of truth. Play inline loads Facebook's own player, which the hosted page's sandbox blocks — use it in the local copy, or click through.
Every figure is USD. Funnel converts each ad account from its own currency. The Meta account bills in AED: August reads $89,566 here and AED 328,933 in Ads Manager — the same money. Convert before calling a number wrong.
All statuses are included. Paused and archived campaigns count here. August Meta is AED 328,933 across everything but only AED 195,902 for campaigns and ads that are still active — a 40% difference. If Ads Manager is filtered to active, it will always read lower.
Leads have no platform. Spend arrives per platform; leads arrive from HubSpot carrying only the ad name. Filtering by platform therefore narrows the ads, not the leads.
Lead status is current state, not status at creation. A lead created in early August and qualified in September counts as Qualified in its August row.
Leads land on HubSpot create date, spend on delivery date. Ad-level CPL lags slightly on ads that scaled fast inside the period.

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